KoHF TK Claims

Icke-publik sida för arbetsgruppen KoHF TK Claims, undergrupp till KoHF TK

Textförslag för att revidera texten i Marknadsföring i Faktabank, kohf.se

Utgångsdokument: https://cosmeticseurope.eu/files/9516/0015/5200/Compendium_of_applicable_legislation_self-regulation_best_practices_and_guidance.pdf

Jag menar att hela introduktionen (se länk) är bra - ska vi översätta hela eller bara “saxa” och översätta endast nedan, “Index of regulation….”?

Översätts:

Index of regulation, self-regulation, best practices and guidance

Main pieces of EU legislation that apply to cosmetic product claims and advertising:

• The Unfair Commercial Practices Directive https://eur-lex.europa.eu/legal-content/EN/TXT/ PDF/?uri=CELEX:32005L0029&from=EN amended by: https://eur-lex.europa.eu/legal-content/EN/TXT/ PDF/?uri=CELEX:32019L2161&from=EN

• The Misleading and Comparative Advertising Directive https://eur-lex.europa.eu/legal-content/EN/TXT/ PDF/?uri=CELEX:32006L0114&from=EN

• The Cosmetic Products Regulation, Article 20 https://ec.europa.eu/health/sites/health/files/ endocrine_disruptors/docs/cosmetic_1223_2009_ regulation_en.pdf

• The Common Criteria Regulation https://eur-lex.europa.eu/LexUriServ/LexUriServ. do?uri=OJ:L:2013:190:0031:0034:en:PDF

Main international and European Codes of Practice:

• ICC Advertising and Marketing Communication Code, 10th Revision, 2018 https://iccwbo.org/publication/icc-advertising-andmarketing-communications-code/

• ICC Framework for Responsible Environmental Marketing Communications, 2019 https://cdn.iccwbo.org/content/uploads/ sites/3/2019/08/icc-framework-for-responsibleenvironmental-marketing-communications-2019.pdf

• EASA Best Practice Recommendations for Digital Marketing Communications, 2015 https://www.easa-alliance.org/sites/default/files/ EASA%20Best%20Practice%20Recommendation%20 on%20Digital%20Marketing%20Communications.pdf

• EASA Best Practice Recommendations for Influencer Marketing, 2018 https://www.easa-alliance.org/sites/ default/files/EASA%20BEST%20PRACTICE%20 RECOMMENDATION%20ON%20INFLUENCER%20 MARKETING_2020_0.pdf

• Cosmetics Europe Charter & Guiding Principles for Responsible Advertising and Marketing Communications, 1st review, 2020 https://cosmeticseurope.eu/download/ a1p2OFJoVUNZeXdBQmVwTTdYVlVmUT09/readonly/

Guidance:

• European Commission Technical Document on Claims, 2017 https://ec.europa.eu/docsroom/documents/24847

• Cosmetics Europe Guidelines for Cosmetic Product Claim Substantiation, 2019 https://cosmeticseurope.eu/files/4016/0015/2480/ Guidelines_for_Cosmetic_Product_Claim_ Substantiation.pdf

Reports related to cosmetics industry compliance:

• EASA Audit Report, 2015 https://cosmeticseurope.eu/files/6614/7403/0177/ Cosmetics_Advertising_Audit_2015.pdf

• European Commission Report, 2016. https://eur-lex.europa.eu/legal-content/EN/TXT/ PDF/?uri=CELEX:52016DC0580&from=GA R